top of page

The Hatchet Wielding Hitchhiker

Raw TV & Netflix - 2023

raw tv.jpg

In the twisted saga of "The Hatchet Wielding Hitchhiker," meet Kai McGillvary, a wanderer who skyrocketed to internet stardom in the blink of an eye.

He's the viral legend du jour, but peel back the layers, and you'll uncover a labyrinth of a man. Kai's got demons, born from a brutal past and those pesky mental gremlins that never quite let go. A mere three months after his meteoric rise, he's plunged headfirst into a waking nightmare. He claims self-defense, but the body count doesn't lie—57 years of prison time for a murder one.

Now, toss in the insatiable internet appetite for fresh fodder, the relentless churn of online notoriety, and our collective voraciousness for these tales.

It's a hot mess that makes you question the sinister underbelly of our digital fixation.

Picture this in 4K ACES: A guy with words sharper than his trusty hatchet
and a personality quirkier than a sideshow attraction.

Artboard – 7.jpg

I was approached by Alex Marengo, representing Raw TV, to provide the graphics required to effectively convey the story of this modern crime narrative. In today's digital age, where the internet and social media play a significant role in any crime story, showcasing factual information and the mental states of various contributors becomes crucial. However, presenting this information in a coherent and visually appealing manner, while also maintaining the archival nature of the story, poses multiple challenges.


Additionally, the technical aspects of producing graphics for Netflix, including delivering in 4K resolution and the ACES color management system, presented a significant task. File sizes and fidelity of work were crucial to ensure that the graphics stood up to scrutiny and were suitable for viewing on various screen sizes via the Netflix servers. Maintaining consistent color management for archive and generated assets, while also avoiding visual distortions such as blurry or jagged recreations and broken lines that are common in 4K graphics with movement, was a top priority.

Just some of the research and development of assets, during the design and pitching stages

Dealing with multiple sources that required conversion to and from ACES linear EXR within After Effects proved to be challenging, as there is limited information available on real-world productions. While Netflix currently only accepts ACES linear as a delivery format, I found that stripping any color management from all assets that came into After Effects and working in a non-managed color space, which defaults to screen sRGB, was the most practical approach for edit previews. When it came to rendering, I switched to the ACES linear/2065-1 color space and transformed each composition with an adjustment layer from an input - sRGB profile to ACES linear, resulting in a mostly consistent delivery, with minor issues with certain archive elements.

Show Workflow delivery method.jpg

Colour management and graphics pipeline

Another challenge was recreating the social media and messaging apps that were in use in 2013, with limited reference material available. To address this, I conducted thorough research and adapted the designs to fit the context of the graphics. Leveraging the iterative and library-based systems in modern digital design tools such as Figma and Adobe XD was essential, with Adobe XD's integration and file management being particularly advantageous for these types of graphics. Being able to read PSD  

and AI files and pass them along as editable layers to After Effects for animation and color management is a game-changer. Building the components needed for various social media platforms, including Facebook, Twitter, Instagram, Reddit, and others, while ensuring clarity and accuracy in avatars, names, dates/times, and other design details, was a meticulous process. Creating non-repetitive social media profiles that do not exist proved to be challenging, but I painstakingly adjusted and optimized them for film use.

Artwork designed in XD ready to be imported into After Effects for animation

Artboard – 3.jpg

More of the artwork designed in XD ready to be imported into After Effects for animation

I also developed a custom workflow for scalable resolutions in the social media sections, allowing for flexibility in editing options and reasonable rendering times while maintaining pinpoint accuracy. I also experimented with a procedural animation setup within After Effects that could create stylized rotoscoping effects over inputted video or images, which I thought would be a perfect fit for the film's tone and aesthetics, but ultimately did not make the final cut. 

Throughout the 90-minute film, I produced nearly 20 minutes of content for use as overlays, while also managing the edit and shot lists and keeping track of the required archive, all within a small budget for this type of production. In total, I delivered over 150 GFX shots, often involving intricate and multiple design systems over the course of the 5 month editing process and on top of the full deliverables with options needed for the online.

Just some of the completed graphics and tests that didn't make the final film

bottom of page